IoT Playbook Insight: Spending in the IoT market keeps going up and up and up, especially when consumer products bump the dollar tally. IDC predicts consumers will pony up $108 billion, the second largest figure after discrete manufacturing ($119 billion).
The Internet of Things cuts a wide swath across many applications and technologies. Newcomers should focus on one, simple solution to get their feet wet.
There is untapped opportunity, but integrators need to educate consumers on benefits like cost and security.