IoTPlaybook Insight: The title above is the sub-headline for an article in Machine Design titled, 'Avoid the “7 Deadly Sins” of IoT Product Development.' But the advice applies directly to integrators solving problems for their customers using IoT. For instance, the First Deadly Sin is "Misunderstanding the Audience" which also happens to be great advice for integrators. The other six Deadly Sin comments are just as helpful.