Batteries often take a back seat in project designs used in consumer and industrial applications.

Increasingly, lessons learned from the automotive industry translate neatly into these other uses and meet growing safety, security and longevity needs.

Whether it’s engaging with consumers, deploying branch offices, or meeting regulatory requirements, channel partners need to understand what keeps their customers up at night.

Margins on hardware may be thin, but channel pros are finding new and effective ways to make money from it anyway. 

A key to unlocking device innovation is a power supply design that solves critical power challenges, especially the always-present demand to pack more power into smaller footprints.